Difference between revisions of "Product Marketing Management"

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The core of our Product Marketing team is to define efficient marketing strategies based on specs and to define the experience that these strategies will provide to customers and partners. This means that the skill set required for succeeding in this framework it's extensive and complex because it involves technical and business layers.
 
  
They are responsible for developing our product position and definition, identifying differentiators, and defining a unique selling proposition. Their work involves data analysis, content distribution, client satisfaction, and cost reduction so their strategic focus is to ensure that Secure Group provides customer-tailored mobile solutions focused on privacy and security to individuals, businesses, and organizations.
 
 
= Progression =
 
In order to progress in our development path and Level Up or Step Up, our Product Marketing Managers must:
 
* Meet the criteria of the Level & Step Chart for the [[Management|Management Path]]
 
</br>
 
 
 
<div class="center">
 
 
= Salary Grid =
 
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
 
<div class="center">
 
{| class="wikitable"
 
!colspan="2"|Product Marketing Manager
 
!colspan="4"|Step
 
|-
 
!rowspan="11"|Level
 
|-
 
!Management Path
 
!1
 
!2
 
!3
 
!4
 
|-
 
!1
 
|3.847
 
|4.147
 
|4.947
 
|5.847
 
|-
 
!2
 
|5.950
 
|6.250
 
|7.050
 
|7.950
 
|-
 
!3
 
|9.577
 
|9.877
 
|10.677
 
|11.577
 
|-
 
!4
 
|13.136
 
|13.436
 
|14.236
 
|15.136
 
|}
 
</div>
 
</div>
 
 
= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the framework =
 
== Extensive Knowledge ==
 
  </div>
 
  <div class="box-content framework">
 
    <div class="center">
 
{| class="wikitable" style="text-align:center; font-size:13px; font-family:Arial, Helvetica, sans-serif !important;; background-color:#DEEBFF; color:#222;"
 
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;"
 
! rowspan="1" | Type
 
! rowspan="1" | Knowledge Description
 
|-
 
| rowspan="5" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Frameworks
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://code.tutsplus.com/tutorials/android-sdk-common-android-components--mobile-20873 Android Components]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Android_software_development#SDK Android SDK]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Application_programming_interface API]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
 
|-
 
| rowspan="6" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Programming languages
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.atlassian.com/blog/jira-software/jql-the-most-flexible-way-to-search-jira-14 JQL]
 
|-
 
|  style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/CSS CSS]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/PHP PHP]
 
|-
 
|  style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/SQL SQL]
 
|-
 
| rowspan="2" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Protocols
 
|  style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/XMPP XMPP]
 
|-
 
|  style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Session_Initiation_Protocol SIP]
 
|-
 
| rowspan="19" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Software/Tools/Platforms
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Android_Studio Android Studio]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://marketplace.atlassian.com/apps/1212259/bigpicture-project-management-ppm?hosting=cloud&tab=overview Big Picture]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://count.ly/ Countly]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Crowdin Crowdin]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Docker_(software) Docker]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Gerrit_(software) Gerrit]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hotjar.com/ Hotjar]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/products/marketing Hubspot Marketing]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
 
|-
 
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.inspectlet.com/ Inspectlet]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Instabug Instabug]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.keyshot.com/ Keyshot]
 
|-
 
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
 
|-
 
| style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Languages (idioms)
 
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Advanced Business English
 
|}
 
  </div>
 
  </div>
 
</div>
 

Revision as of 15:31, 11 August 2021