Product Marketing Management

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Product Marketing managers are responsible for positioning our product, communicating our value to the market, and ensuring our growth through the engagement of target audiences. They receive new product information and updates from the Product managers and define sales channels, promotion strategies, sales guides, budgets, key value propositions, and messages.

It's essential to have a deep influence and knowledge on product development from an end-user perspective and overall market behavior understanding in order to grow in this framework.


In order to progress in our development path and Level Up or Step Up, our Product Managers must:

  • Meet the criteria of the Level & Step Chart for Management Path
  • Demonstrate proficiency in the Marketing, Information Security and Sofware Engineering Realms and in the KAI of the framework

Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Product Marketing Management Step
1 2 3 4
Level 1 5.130 5.430 6.230 7.130
2 7.540 7.840 8.640 9.540
3 10.065 10.365 11.165 12.065
4 12.466 12.766 13.566 14.466


Marketing Strategy and Concepts.png
Marketing Destinations Realm.png
Information Security Realm.png
Soft Eng Realm.png